STERLITAMAK
City-branding

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STERLITAMAK IS THE SECOND LARGEST CITY IN THE REPUBLIC OF BASHKORTOSTAN, RUSSIA. WHILE CREATING THE BRAND IDENTITY OF THE CITY WE WERE INSPIRED BY STERLITAMAK’S HISTORICAL COAT OF ARMS THAT DISPLAYED THREE SILVER GEESE SWIMMING ON A BLUE FIELD. GEESE AS WELL AS THE NUMBER ‘THREE’ REPRESENT ABUNDANCE, COMPLETION

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Three’ is the number we chose to represent the brand’s core idea.  It channels harmony, freedom of choice, balance. The number is valuable in itself, multifaceted, meaningful. It is mentioned in many religious texts and fairy tales, used in architecture and incorporated in city’s coat of arms

The Pyraminx is an ideal model of Sterlitamak. A harmonious city. A city that has volume and value, three times the city

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USING PYRAMINX’S MODULAR SYSTEM, WE CREATED GRAPHIC ELEMENTS THAT CAN BE COMBINED TO FORM MULTIPLE FIGURES AND PATTERNS. THE RANGE OF PATTERNS AND THE WAY THEY CAN BE USED IS ENORMOUS, YET DUE TO THE UNIFIED LOGIC OF THE COLOR AND GRAPHIC SCHEMES THEY ALL ARE RECOGNIZABLE AND CAN BE LINKED DIRECTLY TO THE CITY BRAND

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